💿User Data Layer

User Data Layer is a comprehensive repository of data points collected from every user who interacts with the BlockProtocol Network. This includes on-chain data, demographics, in-game and in-app activity, and more. All data is organized into User Data Backpacks.

Player Data Backpacks are issued to each user interacting with the BlockGames Network—whether through partner games, UA channels, or on-chain. These backpacks store key data points such as demographics, IP addresses, interests, and in-game actions or achievements. This data is essential for first-party targeting across the entire network.

Key Features

• Precise Targeting: Data from Player Data Backpacks is used to enable first-party, data-driven targeting, enhancing the effectiveness of user acquisition campaigns.

• Anonymity: While available to all UA channels, the data ensures complete user anonymity and maintains privacy.

• First-Party Data: Collected directly from user interactions within the BlockGames Network, first-party data is far more reliable and accurate than third-party data, leading to higher precision in mobile game targeting.