> For the complete documentation index, see [llms.txt](https://docs.blockprotocol.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.blockprotocol.gg/blockgames/blockprotocol-network/user-acquisition-channels.md).

# User Acquisition Channels

BlockGames is an interconnected web of user acquisition channels, driving rewarded traffic to mobile games. Any app or community can easily launch their own and start monetizing.

<figure><img src="/files/6S9lTxTm1TNHuA8B0OGU" alt=""><figcaption></figcaption></figure>

BlockGames offers two primary user acquisition products:

* [**Rewarding Play**](/blockgames/blockprotocol-network/user-acquisition-channels/rewarding-play.md) **(channel for Games):** A loyalty-based, rewarded engagement application, live since Q1 2024. It is the first and the largest rewarded-traffic channel connected to the BlockGames Network that matches players with games, offering rewards for in-game achievements and boosting player retention.
* [**Monetize SDK**](/blockgames/blockprotocol-network/user-acquisition-channels/monetize-sdk.md) **(Channel for Apps):** An in-app widget infrastructure, live since Q3 2024. The Monetize SDK provides seamless access to live gaming campaigns on the BlockGames network, allowing apps to monetize their audiences through targeted gaming campaigns.