> For the complete documentation index, see [llms.txt](https://docs.blockprotocol.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.blockprotocol.gg/blockgames/blockprotocol-network/blockgames-protocol.md).

# BlockGames Protocol

[**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol.md) facilitates the connection between user acquisition (UA) channels and games on the BlockGames Network. The protocol leverages anonymized first-party data from the [**Player Data Layer**](/blockgames/blockprotocol-network/blockgames-protocol/user-data-layer.md) to deliver precise targeting, ensuring optimal Return on Ad Spend (ROAS) for game publishers.

<figure><img src="https://2109592432-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOi793UBDlJjMIWdF7uut%2Fuploads%2FkfVqr6jx5u5UNPyA1WcP%2F05_protocol.gif?alt=media&amp;token=3097ded3-9911-4f14-a969-df697b11187c" alt=""><figcaption></figcaption></figure>

### Key Features

1. **Seamless Operation**: [**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol.md) runs invisibly in the background. When a UA channel seeks to monetize a user, the protocol pulls data from the [**Player Data Layer**](/blockgames/blockprotocol-network/blockgames-protocol/user-data-layer.md) and analyzes it using an algorithm.
2. **Personalized Game Recommendations**: The algorithm identifies and recommends the most relevant game campaign available on the network, ensuring users are matched with games best suited to their interests.
3. **Optimized Outcomes**:
   * **For Users**: They are directed to games that best match their preferences, improving their experience.
   * **For Game Publishers**: They achieve higher ROAS by reaching engaged players who are likely to convert.
   * **For UA Channels**: Monetization is optimized as users are more likely to engage with relevant games.