📒BlockGames Protocol
BlockGames Protocol facilitates the connection between user acquisition (UA) channels and games on the BlockGames Network. The protocol leverages anonymized first-party data from the Player Data Layer to deliver precise targeting, ensuring optimal Return on Ad Spend (ROAS) for game publishers.
Key Features
Seamless Operation: BlockGames Protocol runs invisibly in the background. When a UA channel seeks to monetize a user, the protocol pulls data from the Player Data Layer and analyzes it using an algorithm.
Personalized Game Recommendations: The algorithm identifies and recommends the most relevant game campaign available on the network, ensuring users are matched with games best suited to their interests.
Optimized Outcomes:
For Users: They are directed to games that best match their preferences, improving their experience.
For Game Publishers: They achieve higher ROAS by reaching engaged players who are likely to convert.
For UA Channels: Monetization is optimized as users are more likely to engage with relevant games.
Last updated