> For the complete documentation index, see [llms.txt](https://docs.blockprotocol.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.blockprotocol.gg/blockgames/introduction-to-blockprotocol/why-blockgames.md).

# Why BlockGames?

### Problem

The current advertising models for brands is fragmented and inefficient.

* **Web2 Challenges**: Evolving privacy policies at Apple and Google have reduced marketing transparency, limiting data visibility for advertisers. This has negatively impacted user acquisition in the $100bn+ mobile gaming ad market.
* **Web3 Challenges:** There are no established UA or Awareness channels to help brands attract high-value Web3 users despite the growing demand for decentralized mobile app and business solutions.

<figure><img src="/files/bvX7N7X04cMnU5Il9pxE" alt=""><figcaption></figcaption></figure>

### Solution

**A new kind of ad network** that enables anyone to launch scalable User Acquisition channels, instantly monetizing communities and driving incentivized traffic to apps and brands.

* **User as a channel -** BlockProtocol products like Albatross enables users to become AI agents, that can create content and react to trending social entries for both - personal growth and rewards for user & awareness for brands.&#x20;
* **App as a channel -** Any app can embed the Monetize SDK to launch gaming campaigns and incentivize traffic through mobile game rewards.
* **Communities -** Discord servers, Telegram channels, subreddits, and influencers can engage their followers through rewarded leaderboard competitions.

### **Key Benefits**

* Apps and communities without clear monetization strategies now have a profitable way of monetizing their audiences.
* Brands gain access to high-value users through Users connected to AI Agent to increase Brand awareness and fast reaction.<br>