💼Why BlockGames?

Problem

The current advertising models for brands is fragmented and inefficient.

• Web2 Challenges: Evolving privacy policies at Apple and Google have reduced marketing transparency, limiting data visibility for advertisers. This has negatively impacted user acquisition in the $100bn+ mobile gaming ad market.

• Web3 Challenges: There are no established UA or Awareness channels to help brands attract high-value Web3 users despite the growing demand for decentralized mobile app and business solutions.

Solution

A new kind of ad network that enables anyone to launch scalable User Acquisition channels, instantly monetizing communities and driving incentivized traffic to apps and brands.

• User as a channel - BlockProtocol products like Albatross enables users to become AI agents, that can create content and react to trending social entries for both - personal growth and rewards for user & awareness for brands.

• App as a channel - Any app can embed the Monetize SDK to launch gaming campaigns and incentivize traffic through mobile game rewards.

• Communities - Discord servers, Telegram channels, subreddits, and influencers can engage their followers through rewarded leaderboard competitions.

Key Benefits

• Apps and communities without clear monetization strategies now have a profitable way of monetizing their audiences.

• Brands gain access to high-value users through Users connected to AI Agent to increase Brand awareness and fast reaction.