# Introduction to BlockProtocol
Greetings and welcome to a thriving community! We're thrilled to have you and are eager to share everything we have to offer. Here's a quick intro to get you going.
BlockProtocol is a marketing protocol on a mission to revolutionize Ad Network solutions by leveraging blockchain technology and emerging AI-Agent innovations—all while prioritizing user privacy.
### Core Loop
* BlockProtocol empowers apps, brands, and communities to seamlessly launch marketing campaigns through its protocol channels, achieving key objectives such as Awareness, User Acquisition (UA), and Monetization.
* Users actively participate by sharing their data and engaging with incentivized Ad Network tools, earning rewards for their time and contribution.
With a unique blend of blockchain and AI-driven capabilities, BlockProtocol aims to redefine digital advertising and provide sustainable growth solutions for its ecosystem.
### Privacy-First Approach
Large corporations often control user data without offering transparency or user control, exploiting it for advertising purposes. BlockProtocol changes this dynamic by giving users control over their data through [**User** **Data Backpacks**](/blockgames/blockprotocol-network/blockgames-protocol), where they can manage and take control of their personal information.
Brands can leverage anonymized, first-party data for precise user targeting without compromising user privacy. [**BlockProtocol**](/blockgames/blockprotocol-network/blockgames-protocol) supports UA, Awareness and growth campaigns by connecting brands to engaged users through a transparent, ethical, and privacy-first approach.
### What Makes BlockGames Unique?
* **Built on Blockchain**: Ensures platform security and data interoperability, enabling flexible use cases.
* **Leverages First-Party Data**: Utilizes data directly from user interactions (not third-party sources) for precision targeting.
* **Empowers Users**: Gives users full control over their data, allowing them to view and manage data as needed.
* **Rewards Users**: Users are rewarded for sharing data, participating in campaigns, and actively engaging.
# Why BlockGames?
### Problem
The current advertising models for brands is fragmented and inefficient.
* **Web2 Challenges**: Evolving privacy policies at Apple and Google have reduced marketing transparency, limiting data visibility for advertisers. This has negatively impacted user acquisition in the $100bn+ mobile gaming ad market.
* **Web3 Challenges:** There are no established UA or Awareness channels to help brands attract high-value Web3 users despite the growing demand for decentralized mobile app and business solutions.
### Solution
**A new kind of ad network** that enables anyone to launch scalable User Acquisition channels, instantly monetizing communities and driving incentivized traffic to apps and brands.
* **User as a channel -** BlockProtocol products like Albatross enables users to become AI agents, that can create content and react to trending social entries for both - personal growth and rewards for user & awareness for brands.
* **App as a channel -** Any app can embed the Monetize SDK to launch gaming campaigns and incentivize traffic through mobile game rewards.
* **Communities -** Discord servers, Telegram channels, subreddits, and influencers can engage their followers through rewarded leaderboard competitions.
### **Key Benefits**
* Apps and communities without clear monetization strategies now have a profitable way of monetizing their audiences.
* Brands gain access to high-value users through Users connected to AI Agent to increase Brand awareness and fast reaction.
# BlockProtocol Network
**BlockProtocol Network** enables apps, and communities to connect as user acquisition channels and monetize their audiences via rewards. Meanwhile, brands and publishers can execute awareness and growth goals, leveraging anonymized user data that powers the BlockProtocol network.
### BlockProtocol Network Components
* [**User Acquisition (UA) Channels**](/blockgames/blockprotocol-network/user-acquisition-channels): All applications and communities using BlockProtocol products serve as UA channels, driving traffic to mobile games.
* [**Mobile Games**](/blockgames/blockprotocol-network/publishing-ecosystem): Games that use the BlockGames Network to acquire users through targeted campaigns and publishing.
* [**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol): Connects UA channels to mobile games, leveraging data from the Player Data Layer to enable anonymized yet precise targeting, ensuring optimal Return on Ad Spend (ROAS).
* [**Player Data Layer**](/blockgames/blockprotocol-network/blockgames-protocol/user-data-layer): Stores comprehensive user data, including on-chain activity, demographics, and in-game behavior, providing the foundation for precise targeting within the network.
* [**$BLOCK Token**](/blockgames/usdblock-tokenomics/usdblock-token): Powers the network by facilitating transactions between game publishers and UA channels, serving as the medium for payments and rewards.
# User Acquisition Channels
BlockGames is an interconnected web of user acquisition channels, driving rewarded traffic to mobile games. Any app or community can easily launch their own and start monetizing.
BlockGames offers two primary user acquisition products:
* [**Rewarding Play**](/blockgames/blockprotocol-network/user-acquisition-channels/rewarding-play) **(channel for Games):** A loyalty-based, rewarded engagement application, live since Q1 2024. It is the first and the largest rewarded-traffic channel connected to the BlockGames Network that matches players with games, offering rewards for in-game achievements and boosting player retention.
* [**Monetize SDK**](/blockgames/blockprotocol-network/user-acquisition-channels/monetize-sdk) **(Channel for Apps):** An in-app widget infrastructure, live since Q3 2024. The Monetize SDK provides seamless access to live gaming campaigns on the BlockGames network, allowing apps to monetize their audiences through targeted gaming campaigns.
# Rewarding Play
## Overview
{% hint style="success" %}
Live since Q1 2024
{% endhint %}
[**Rewarding Play**](/blockgames/blockprotocol-network/user-acquisition-channels/rewarding-play) is our flagship loyalty-based application that connects players with their favorite games and rewards them for continued engagement.
1. Players receive **personalized game recommendations** that match their interests.
2. Players **earn credits** for playtime and reaching milestones in these recommended games.
3. Players can **exchange credits** for a variety of popular **e-commerce gift cards**.
Available to Android users on [**Google Play**](https://play.google.com/store/apps/details?id=com.blockgames.arcade\&hl=en_US)
### 2024 H1 Milestones
* Players matched with games: 500k+
* In-game spending generated: $1m+
* Games live: 300+
The application is currently back to development. 2.0 version coming end of 2024, early 2025.
# Monetize SDK
## Overview
{% hint style="success" %}
Live since Q3 2024
{% endhint %}
[**Monetize SDK**](/blockgames/blockprotocol-network/user-acquisition-channels/monetize-sdk) widget allows any app or dApp to become a User Acquisition channel on the BlockGames Network, enabling instant traffic monetization.
1. **Integrate** the BlockGames Monetize SDK widget to enable gaming campaigns available on the BlockGames Network
2. **Reward** your audience for participating in various gaming campaigns with your application points, in-app resources, or tokens.
3. **Monetize** your audience with $BLOCK or stablecoin payouts for engaged users.
Third-party applications using [**Monetize SDK**](/blockgames/blockprotocol-network/user-acquisition-channels/monetize-sdk) decide how best to reward their users for campaign engagement. Meanwhile, the app receives payments for every user who successfully completes a campaign.
Monetize SDK user experience on a third-party application
### Monetize SDK Use Cases
* **Play2Earn games**: Reward users with the app’s native tokens for engaging with the SDK widget.
* **Social applications**: Facilitate leaderboard competitions within games, rewarding communities through the SDK.
* **Reward-based apps**: Offer gift cards or other real-world rewards for users completing campaigns via the SDK widget.
{% hint style="info" %}
**For Partnerships -** [Telegram](https://t.me/nedassap)
{% endhint %}
# Diamore Case Study
The first successful integration of the Monetize SDK was with the [**Diamore App**](https://t.me/DiamoreCryptoBot/app) on Telegram (TON Ecosystem), which went live in September 2024.
* **Diamore** is a diamond marketplace offering tokenization services, personalized concierge support, and diamond investment tools.
* **Diamore App's** primary goal is to allow users to earn points that can be used to mint diamond-backed NFTs, airdrops, and other rewards.
* **Through Monetize SDK**, Diamore introduced gaming campaigns to its users, allowing them to earn additional in-app points by completing in-game tasks.
### **Key Results**
* **Within the first 24 hours, Diamore increased daily revenue by over 50% from the top three countries alone.**
* This boost occurred before any data-driven optimizations, with future improvements expected as more insights are gathered.
### User Flow
More integrations and data usecases will be shared in the upcoming months.
# Publishing Ecosystem
[**BlockGames Publishing Ecosystem**](/blockgames/blockprotocol-network/publishing-ecosystem) includes a suite of tools designed to optimize user acquisition channels for mobile games.
* [**Target Dashboard**](/blockgames/blockprotocol-network/publishing-ecosystem/target-dashboard): Launching in Q4 2024, this dashboard allows game publishers to set up and manage user acquisition campaigns across the BlockGames network, offering streamlined control and performance tracking.
* [**Explorer**](/blockgames/blockprotocol-network/publishing-ecosystem/explorer): Provides detailed insights into all user acquisition channels within the BlockGames network, offering valuable user data to optimize targeting and improve campaign performance.
# Target Dashboard
[**Target Dashboard**](/blockgames/blockprotocol-network/publishing-ecosystem/target-dashboard) is a powerful tool for game publishers to run hyper-targeted user acquisition (UA) campaigns across the relevant channels in the BlockGames Network.
### Key Features
* **Instant Campaign Launch**: Launch unified campaigns across all connected UA channels within seconds.
* **ROAS-Focused Traffic**: Prioritize high-value players by leveraging first-party data for optimal return on ad spend (ROAS).
* **Precise Targeting**: Use anonymized, accurate first-party data to enhance user retention.
* **$BLOCK Payments**: Execute UA campaigns with $BLOCK for low fees and streamlined transactions.
# Explorer
[**Explorer**](https://explorer.blockgames.com/) provides comprehensive insights into all connected User Acquisition channels and user interactions within the BlockGames Network.
### Key Features
* **Network Value**: Track total player assets, including in-app purchases (IAP), in-app ads (IAA), and on-chain purchases.
* **Comprehensive Player Insights**: Access detailed player profiles combining first-party and Web3 data to better understand user behavior, preferences, and engagement.
* **Real-time Activity Monitoring**: Monitor live gaming activities such as sign-ups, purchases, and achievements.
* **Global Coverage**: Track player activity globally across all available UA channels.
* **Decentralized Infrastructure**: Powered by an anonymized, decentralized user data network and matchmaking validation engine.
* **First-Party Data**: Each user is assigned an on-chain Player Data Backpack, enabling the secure and anonymous management of personal data at scale.
# BlockGames Protocol
[**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol) facilitates the connection between user acquisition (UA) channels and games on the BlockGames Network. The protocol leverages anonymized first-party data from the [**Player Data Layer**](/blockgames/blockprotocol-network/blockgames-protocol/user-data-layer) to deliver precise targeting, ensuring optimal Return on Ad Spend (ROAS) for game publishers.
### Key Features
1. **Seamless Operation**: [**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol) runs invisibly in the background. When a UA channel seeks to monetize a user, the protocol pulls data from the [**Player Data Layer**](/blockgames/blockprotocol-network/blockgames-protocol/user-data-layer) and analyzes it using an algorithm.
2. **Personalized Game Recommendations**: The algorithm identifies and recommends the most relevant game campaign available on the network, ensuring users are matched with games best suited to their interests.
3. **Optimized Outcomes**:
* **For Users**: They are directed to games that best match their preferences, improving their experience.
* **For Game Publishers**: They achieve higher ROAS by reaching engaged players who are likely to convert.
* **For UA Channels**: Monetization is optimized as users are more likely to engage with relevant games.
# User Data Layer
User Data Layer is a comprehensive repository of data points collected from every user who interacts with the BlockProtocol Network. This includes on-chain data, demographics, in-game and in-app activity, and more. All data is organized into **User Data Backpacks.**
**Player Data Backpacks** are issued to each user interacting with the BlockGames Network—whether through partner games, UA channels, or on-chain. These backpacks store key data points such as demographics, IP addresses, interests, and in-game actions or achievements. This data is essential for first-party targeting across the entire network.
### Key Features
* **Precise Targeting**: Data from Player Data Backpacks is used to enable first-party, data-driven targeting, enhancing the effectiveness of user acquisition campaigns.
* **Anonymity**: While available to all UA channels, the data ensures complete user anonymity and maintains privacy.
* **First-Party Data**: Collected directly from user interactions within the BlockGames Network, first-party data is far more reliable and accurate than third-party data, leading to higher precision in mobile game targeting.
# $BLOCK Tokenomics
**$BLOCK Tokenomics** are designed to support the longevity and sustainable development of the BlockGames Protocol by fostering ecosystem growth, rewarding community participation, and aligning stakeholders.
* **Community Pre-sale (5%):** 15% unlock at TGE, a 6-month cliff with a 15-month linear daily vesting;
* **Community Rewards (45%):** No specific vesting conditions or unlock schedules — except for **5% connected to Infusion rewards**. Distributed via ecosystem campaigns, growth initiatives, and community-driven programs.
* **Community Rewards (37%):** Unlocked and distributed through ecosystem campaigns, growth initiatives, and community-driven programs;
* **Dice Infusion (5%):** 22-month linear daily vesting;
* **Airdrop (3%):** 100% unlocked at TGE;
* **Ecosystem (18%):** 36-month monthly vesting;
* **Liquidity (5%):** 100% unlocked at TGE for liquidity provision;
* **Ecosystem (10%):** 36-month linear vesting, tokens allocated only on approved governance proposals;
* **Advisors (3%):** 33% unlocked at TGE, a 12-month cliff with a 36-month linear vesting schedule;
* **Team (15%):** 12-month cliff with 30-month linear vesting schedule;
* **Investors (17%):** 10% unlocked at TGE, two investment rounds with cliffs of 9 and 12 months, with 18 & 15-month linear vesting schedules.
# $BLOCK Token
[**$BLOCK** ](/blockgames/usdblock-tokenomics/usdblock-token)is an ERC-20 token on the Ethereum chain and the native token of the BlockGames ecosystem. [**$BLOCK**](/blockgames/usdblock-tokenomics/usdblock-token) serves as the primary payment, payout, and reward mechanism for seamless value exchange between all stakeholders.
### **Key Stakeholders**
* **Game Publishers**: Pay $BLOCK for user acquisition campaigns through [**Target Dashboard**](/blockgames/blockprotocol-network/publishing-ecosystem/target-dashboard). Fiat payments are also supported (converted to $BLOCK at the market rate).
* **UA Channels**: Receive $BLOCK as compensation for running user acquisition campaigns.
* **Players**: Earn $BLOCK as a reward for sharing data and engaging with the [**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol).
### Other Stakeholders
* **Node Operators**: Earn $BLOCK for maintaining nodes, ensuring the security and consistency of the network.
* **Stakers**: Are rewarded in $BLOCK for locking up their tokens, receiving a share of revenue collected by the BlockGames Treasury.
* **BlockGames Treasury**: Collects a small percentage of $BLOCK for maintaining the [**BlockGames Protocol**](/blockgames/blockprotocol-network/blockgames-protocol).
# Staking
[**Staking**](https://staking.blockgames.com/dashboard) provides an opportunity to lock in your current [$BLOCK](https://app.gitbook.com/o/b6zwO2186TdrX3n7VsZT/s/Oi793UBDlJjMIWdF7uut/~/changes/71/blockgames/usdblock-tokenomics/usdblock-token) with various return on investment possibilities that are measured in Annual Percentage Rate (APR).
**E.g. 1**
If you stake 10,000 $BLOCK for 18 months with APR - 75%, you will receive 11,250 $BLOCK in staking rewards, distributed daily over 18 months. Thus receiving 625 $BLOCK monthly. 
**E.g. 2**
If you stake 10,000 $BLOCK for 6 months with APR - 40%, you will receive 2000 $BLOCK in staking rewards, distributed daily over 6 months. Thus receiving 333 $BLOCK monthly.
# BlockGames Network Nodes
The BlockGames Dice NFT collection is a limited collection of the BlockGames ecosystem, crafted to enrich the community's earliest members by facilitating the creation of initial Universal Player Profiles. \
\
The core remaining features to this date:
* [Infused $BLOCK tokens](/blockgames/usdblock-tokenomics) within each Dice, based on minimum infusion, staking period and multipliers;
* Each Node, powering the decentralized BlockGames player data network and matchmaking validation engine in exchange for rewards.
* Unveiling secret utilities as the Network grows.
This collection will soon turn in to BlockGames Network Nodes. Follow the news.
**Collections:**
* [For OpenSea](https://opensea.io/collection/blockgames-dice-5555)
* [For Blur](https://blur.io/collection/blockgames-dice-5555)
# Infusion
A total of 50,000,000 $BLOCK tokens (5% of the total supply) are infused into the **BlockGames Dice NFT** collection of 5,555 Dice.
### Infused $BLOCK Reward Vesting
**Conditions:**
* The Dice holds unvested $BLOCK rewards;
* The wallet holding the Dice is connected to a **Universal Player Profile (UPP)**;
* The Dice is soft-staked (unlisted and not transferred) for at least 24 hours.
**Vesting mechanics:**
* $BLOCK tokens vest over 22 months, beginning with the launch of the UPP Infusion Dashboard in May 2024;
* Vesting occurs daily at 12 pm UTC for all Dice unlisted for at least 24 hours;
* Once rewards vest, they are automatically added to the UPP linked to the wallet holding the Dice.
* Users can transfer all vested $BLOCK from their UPP to their wallet at any time, with applicable gas fees.
**Example:**
* If a user buys a Dice at 11 am UTC on Monday, vesting begins at 12 pm UTC **the same day**, and the first infused $BLOCK reward is added to UPP at 12 pm UTC on Tuesday.
* If a user buys a Dice at 1 pm UTC on Monday, vesting starts at 12 pm UTC **the next day** (Tuesday), with the first infused $BLOCK reward added to their UPP at 12 pm on Wednesday.
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Currently, one UPP can only connect one wallet with Dice for infused $BLOCK rewards to vest. If the UPP connects a different wallet, Dice in the original wallet stop vesting.
{% endhint %}
### Dice Listing
When a Dice is listed on a marketplace, the vesting of infused $BLOCK rewards stops immediately. However, no rewards are lost during this period; they remain with the Dice and will vest once the Dice is unlisted again.
### Dice Transfers
* If a Dice is transferred, all unvested $BLOCK rewards transfer with it.
* [A Dice checker](https://upp.blockgames.dev/dice-checker) tool is available to publicly view the infused and unvested $BLOCK associated with each Dice by number.
# Latest Roadmap
### **Q4 Roadmap consists of 5 core pillars**
1. **Monetize SDK Use Cases Launch**\
Since going live in September 2024, our new Monetize SDK has been embraced by many mini-apps in the TON ecosystem, with many already integrating it into their platforms.
2. **Secret Milestone**\
This milestone represents an exciting surprise—a campaign, product, or feature we’ve been preparing just for our community. Stay tuned!
3. **Dice to Node Conversion**\
This milestone marks the next phase for our Dice NFTs, transitioning them into Nodes. We’ll reveal how this conversion works and outline the benefits these Nodes will bring to their holders.
4. **Target Dashboard**\
Our B2B solution, Target Dashboard, is designed for apps, mini-apps, and dApps to seamlessly purchase traffic on the BlockGames Network using USDT or $BLOCK. This user-friendly platform eliminates the need for sales calls and manual effort, offering a streamlined approach to acquiring hyper-targeted traffic.
5. **Rewarding Play 2.0**\
This is a full technical overhaul of our flagship product, focusing on resolving core bugs and enhancing mechanics. The app’s visuals and branding will stay true to the original BlockGames Network design, retaining the signature look our users know and love.
# Official links
Website -
Discord -
Twitter -
Medium -
LinkedIn -