# Target Dashboard

[**Target Dashboard**](https://docs.blockprotocol.gg/blockgames/blockprotocol-network/publishing-ecosystem/target-dashboard) is a powerful tool for game publishers to run hyper-targeted user acquisition (UA) campaigns across the relevant channels in the BlockGames Network.

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### Key Features

* **Instant Campaign Launch**: Launch unified campaigns across all connected UA channels within seconds.
* **ROAS-Focused Traffic**: Prioritize high-value players by leveraging first-party data for optimal return on ad spend (ROAS).
* **Precise Targeting**: Use anonymized, accurate first-party data to enhance user retention.
* **$BLOCK Payments**: Execute UA campaigns with $BLOCK for low fees and streamlined transactions.